Sirmax Group Charges Into Electronics with New Business Unit
Sirmax, based in Cittadella (Padua) and active in the production of thermoplastic granules for general-purpose applications, is now strongly oriented towards the electrical and electronics business. They have established a new strategic business unit specifically focused on this business area. In addition to its traditional markets – automotive and domestic appliances – Sirmax is now investing in a sector that is forecasted to develop strongly on the global level.
The Electrical & Electronics division will be driven by a strong focus on innovation and the development of specialized expertise, with the hiring of professionals from the electrical sector. The Research & Development center at the plant in San Vito al Tagliamento (Pordenone), where engineering compounds production is concentrated, will be upgraded, mirroring recent enhancements to research and production activities in India, the Group’s Asian hub, where engineering compounds are also among the key products. The Indian plant in Palwal has recently undergone a revamp, doubling its production capacity.
Sirmax already produces for the electrical and electronics market, but the current goal is to structure the business and manage resources and production processes more effectively to meet the needs of customers worldwide. The company can rely on its critical mass and broad product range to achieve economies of scale, as well as its global presence and production network, thanks to 13 plants across Europe, the Americas, and Asia. These two strengths support a third key asset: investment capacity.
The total investment in the new strategic production division amounts to approximately 3 million, which will be allocated to laboratories, UL certifications, and dedicated personnel. The new Business Unit will be led by manager Alberto Priore, who will be responsible for analyzing target markets, identifying emerging trends, and providing valuable insights into competitors and commercial opportunities. Priore will also propose and implement innovative commercial strategies aimed at increasing sales in both volume and profitability.
“We believe that the electrical and electronic sector will increasingly come under the control of large, strategically focused groups in the future. Today, it’s essential to operate on a global scale, have strong commercial capabilities, and be able to invest in product development. This sector is set to grow, driven in part by the use of green materials derived from post-consumer plastic waste,” explains Sirmax President and CEO Massimo Pavin.
Sirmax compounds for the electrical and electronics sector are used in both industrial and civil applications, such as wiring, electrical panels, switches, battery components, and connectors, and in all cases where materials with high thermal resistance are required. They are also becoming essential for the development of technologies used in Artificial Intelligence (AI).
This sector, which experienced significant growth for Sirmax in 2024, requires high-performance compounds that meet stringent international standards. In response, the company has increased production of recycled (green) grades and self-extinguishing (flame-retardant) compounds— which are granules capable of suppressing, reducing, and delaying the spread of flames. To support this, Sirmax has upgraded its plants in the United States and Poland to meet the growing demand for innovative solutions that enhance fire safety across a wide range of end applications.
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